With an effective social media strategy, you can attract new customers and grow your business signifcantly. It is like your sales person working for you 24 hours and generating new business leads. Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for.Social media marketing can possibly be the most cost-efficient part of your marketing and advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.